Experience:

Resumé - summary:

  • A senior executive within the marketing, direct marketing, subscription and customer management sectors, with a substantial track record of taking ideas and translating them into bottom line results.

  • A significant experience of developing successful business opportunities. Since January 2004 to present: independent marketing specialist - clients include: The Wall Street Journal, The Spectator; Granta; The Jewish Chronicle; The Independent; Redactive; New Statesman; Apax Partnership; Nation Media Group.

  • Formerly a Director at The Telegraph Group for 8 years: responsible for database development, customer contact strategy development and CRM implementation across the Group with special responsibility for the subscription programme for both newspapers.

  • Increasing and maintaining sales of both The Daily and The Sunday Telegraph.

  • An expert in retention and acquisition strategies and a consultant and trainer for The Institute of Direct Marketing, the UK's leading body in the direct marketing and customer management arena.

  • A Fellow of the Institute of Direct Marketing and a member of their Management Council; invited to join the World Association of Newspapers "Innovators in Readership" panel.
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