Services/Applications:


Marketing and Direct Marketing:

A few examples of how you can use the consultancy skills of Anne Gowan include:

  • to identify and achieve your short, medium and long term goals, through a professional marketing audit.
  • to get an objective standpoint on your current activity, with factual evidence of how you're operating.
  • to maximise your budgets by improving your cost-effectiveness, with advice on your current spending patterns.
  • to increase the value of your clients, by identifying and implementing new marketing strategies.
  • to reallocate spending to achieve optimum cost-efficiency, keeping what works and improving what doesn't.
  • to understand your clients and prospect base better, and thereby identify profitable new opportunities.
  • to interpret your brand effectively and add value through multi-channel integrated campaigns.

Working with the following clients:

  • Xtreme Information: advising on the restructure of a section of the business to save overhead and improve performance.
  • Nation Media Group: business development planning for five newspapers within this East African media group based in Nairobi. Including all 3 audiences - advertisers, reader/purchasers and retail distribution using online and offline channels.

Subscription Marketing:

Working with clients to increase circulation growth and business performance through improved subscription acquisition, retention and ROI.

Working with publishers and media companies:

  • Granta Publishing: launching online, increasing renewal and acquisition rate and ROI.
  • Press Holdings:
    • Apollo Magazine - developing marketing and subscription strategy.
    • The Business - relaunching this business magazine.
    • The Spectator - review and recommendations to increase renewal rates and reduce fulfilment costs
  • New Statesman: development of plans and recommendations for business and market development for relaunch.
  • Xtreme Information Limited: an online digital media and services company - identifying business opportunities and advising and working with sales and marketing teams.
  • The Wall Street Journal Europe: improving ability to target for acquisition and improving segmentation techniques for increased retention and ROI.

Fundraising:

Make your donor base work harder for more efficient fundraising.

Fundraising consultancy and advice from an experienced professional.

Working with Charities and Not for Profit Organisations:

  • The Anthony Nolan Trust - planned and developed a new fundraising programme to increase donations.
  • The Pasque Charity - advising on donor development and developing major gift fundraising and donor pathways for corporate and individual donors.
  • The Place to Be - the children's therapeutic and mental health charity, created a national fundraising plan, developed their fundraising capabilities working with their internal team.
  • The Royal Free Hospital (Haematology Department) - creating a fundraising plan for the department.
  • The Brain and Spine Foundation - identifying and planning new fundraising initiatives to broaden fundraising opportunities.
  • Royal National Institute for the Blind - as Fundraising Manager responsible for planning, developing and implementing a successful three year fundraising programme from scratch in support of RNIB's then capital appeal. Implementing this strategy through multi-channel integrated campaigns.

Data:

Gaining customer insights and targeting prospects more efficiently by intelligent use of data.

Projects include the following:

  • The Wall Street Journal - profiling and data selection for improved acquisition and retention.
  • Anthony Nolan Trust - improving performance through database development; profiling; segmentation; data selection and data processing.

Digital:

Building knowledge and improving digital marketing practices.

From developing your website potential to integrating your marketing communications including online advertsiing; SEO; email; viral and social media to maximise results.

Pactical consultancy advice shows how you can create and develop online communities; increase and encourage website traffic and stickiness; and monetise your digital resource.

Working with the following clients:

  • Xtreme Information - review and recommendations for digital businesses including online communications resulting in a successful business restructure.
  • Granta - advising on design of website for subscription, back issue sales and online communications.
  • Press Holdings - advising on design of wesite for subscriptions to Apollo and The Business and recommendations for and creation of online communications.

Interim Management:

Ability to step into a management role and work to meet key business objectives:

Working with publishing and media companies:

  • Granta Publishing - in the role of Marketing Director re-launching and re-establishing the marketing function of this highly regarded international literary magazine - increasing renewal and acquisition rates and ROI: Management role: February 2008-December 2010.

  • Press Holdings:

    • Apollo Magazine - developing marketing and subscription strategy and responsible for implementation of campaigns for this elite international art magazine in the role of Head of Marketing and Subscriptions increasing renewal rates and US acquisition rates: Interim Management role: 2007-2008.

    • The Business - taking the part time management role of interim Head of CRM for the group (including Apollo) and re-launching this business magazine for Press Holdings: 2007.

    • The Spectator - review and recommendations to increase renewal rates and reduce fulfilment costs: 2007.

Working with Charities and Not for Profit Organisations:

  • The Place to Be - the children's therapeutic and mental health charity. As Acting Head of Fundraising, created the strategy for a national fundraising programme, developed their fundraising capabilities working with their internal team. 2006-2007.

Training:

Bespoke and tailored or off-the-shelf training packages for your organisation.

Training Needs analysis matched to personnel and business requirements in the following:

  1. Fundraising

  2. Subscriptions

  3. Membership
Practical training courses designed for delegates to immediately be able to implement the results from their knowledge gained in:
  • Direct Marketing - measuring and improving performance, effective planning and implementation

  • Marketing - planning and strategy

  • Data - selection, collection, analysis - leveraging data, DPA compliance

  • Database - development, leveraging the database

  • Digital - integrating your marketing communications and monetising the digital platform

  • International Marketing - prioritising the global market place and developing strategies to improve ROI

  • Measuring Results - identifying trends and patterns, reports and reporting

  • Acquisition - Customer/donor/member - strategies and tactics for improved acquisition

  • Retention - Customer/donor/member - strategies and tactics for improved retention and renewal

Anne is also a trainer for The Institute of Direct and Digital Marketing and a former training manager there. Also providing training for the PPA.

Providing planning, development and implementation of individual tailored, in-company training programmes. Download examples of off-the-shelf courses which can be tailored to your needs:

Executive Coaching:

Improve executive and business performance for: goal setting; planning; performance measurement and overcoming challenges.

Coaching and mentoring solutions from AG Applications. Anne's first hand, practical experience of business results in:

  • Improved performance for the executive and improvement for the organisation.
  • Increased motivation and motivational skills for others:
    • Achieve clearer focus
    • Establish career goals
    • Improve problem solving skills
    • Use time and abilities most effectively
    • Manage change
    • Handle conflict situations

The emphasis is on practical application and confidentiality.

A Day/Two Days with Anne:

How you can use Anne's skills:

  • Working with you to identify your key business objectives.
  • To help you identify and achieve your short, medium and long-term goals through a professional marketing audit.
  • To gain an objective viewpoint of your current activity.
  • To help you create a plan to meet the specific needs of your business.
  • Resulting in practical recommendations, insights and next steps.

For more about Anne, see my other website on:

http://www.annegowan.co.uk















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